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What is the difference between WhatsApp and WhatsApp Business?

WhatsApp is an online communication application that currently widely used by the world’s population. Difference between WhatsApp and WhatsApp business Apart from being simple and easy to access, WhatsApp already supports various features to improve communication.

Starting from text messages, voice, pictures, voice calls, to video calls. At the beginning of 2018, WhatsApp launched its newest product specifically for businesses. This product name WhatsApp business.

Although it is not specifically intended for business,  ordinary WhatsApp often uses by novice business people. In fact, by using WhatsApp for businesses, entrepreneurs or those currently starting a business can maximize their communication relationships with customers.

Also, various features can only found on business WhatsApp. What are they? Let’s talk about the difference between regular WhatsApp and business WhatsApp.

What is WhatsApp Business?

WhatsApp was originally a paid messaging application until finally, it was successfully acquired by Facebook. After that, WhatsApp became a product that was freely accessible and never appeared in ads at all.

This triggers the question, how can Facebook return WhatsApp’s capital purchased at 19 billion dollars? Then in January 2018, WhatsApp business introduces.

Until now, WhatsApp claims that more than two billion people have downloaded WhatsApp. And predicted to continue to increase over time. But it doesn’t matter how many downloads WhatsApp has, but the engagement.

Every day WhatsApp sends about 65 billion messages and about 750 thousand messages every second. Not only that, there are about 450 million active users every day. This means that WhatsApp has a very high user engagement.

After WhatsApp business was launched, its presence was indeed needed by most business fields. Especially in today’s digital age. Evidently, although this business application is not completely free, the WhatsApp business has been downloaded by more than 100 million users on the Google Play Store.

Difference between WhatsApp and WhatsApp Business

The applications on these two WhatsApp have different features. However, they have similarities, such as requiring a mobile number, connecting to the internet, and of course to communicate. Apart from features, another difference is in the price. Is it really free?

Account Profile

Business Whats’App will display a business account profile. Starting from the brand, last online, operating time, store address, website address, cellphone number, and a brief explanation of the business. This is very helpful for customers who want to communicate to know what business people have to offer.

Auto Reply

There is also an auto-reply feature that business WhatsApp users can enjoy. This feature makes communication with customers faster because the template has been set and adjusted according to what customers want to know. For example, when a customer types in the number 1, a chat will appear, maybe a welcome message, 

Broadcasts

You can also send messages to more than one person with the same template at a time, which you won’t get on the regular WhatsApp application. So it will be very helpful when the business is holding a promo or other important information that customers need to know as soon as possible.

Customer Insights 

There will be helpful statistics features very helpful. This feature serves as a report on accounts, such as how many messages receive sent and not sent. So that business owners will be very easy to analyze and set strategies to develop their business.

Freemium and Premium

Regular WhatsApp is a free application but offers two options, namely free and paid. Free users use the application, while the paid ones use it in an  API  (Application Programming Interface), not a smartphone application. Although both intend for business, they have some differences.

Business vs. API Difference between WhatsApp and WhatsApp business

Whats’App Business App

This type of Whats’App Business App is an application that can download on the Google Play Store, App Store, or other official digital stores. And use using a mobile device that connects to a mobile number.

One mobile number can only use one type of Whats’App. So if you have registered with regular WhatsApp, the cannot use for business WhatsApp. This application is free and suitable for small to medium businesses.  There is even no limit on the messages that can send or received.

In addition, there are also many types of content sent, such as text, sound, images, videos, and so on. This application can also categorize contacts based on labels, making it very easy.

Also read: difference between national parks and wildlife sanctuaries

Whats’App Business API

The second type is Whats’App Business in the form of an API. To use WhatsApp with this API type, a submission using a Whats’App Partner require. Even though it pay, the Whats’App Business API can connect to more than one device, so that API is more suitable for use by large and global companies.

Maximize Customer Communication Difference between WhatsApp and WhatsApp business

The presence of features specifically for people really helps entrepreneurs manage communication with their customers. Especially because WhatsApp most widely used application for smartphone users today.

By using it for you can easily optimize communication with customers. Starting from automatic messages, broadcasts, labels, creating a business profile, to seeing statistics that you can use to develop business services for the better.

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